internet advertising

Choosing your marketing mix—a quick primer on creating the perfect marketing recipe.

Choosing your marketing mix—a quick primer on creating the perfect marketing recipe.

With so many options to choose from, it can be hard to find a combination that winds up leaving you satisfied. With mixology, you’ve got a whole bar full of ingredients. With digital marketing, your options come in the form of digital channels. The temptation is to do a little bit of everything, but that can result in spreading your budget too thin and watering down your efforts, or spending too much on one channel and not enough on another.

Customizing Your Ad Environment

Customizing Your Ad Environment

We all hate those annoying ads that take over the screen, forcing you to click your way out of them. Before you know it you’re headed to some site you never wanted to go to, trying to click your way back to where you started from. As a marketer, I especially hate these types of ads because they make my job harder. I know they wind up generating amazing click-through-rates, but they often do more harm than good when it comes to brand awareness.